Clydesdale Bank, B App
About the project
The B app was initially built by Delloite who worked with the bank to create a new concept app with forward thinking technology and features.
Unfortunately, some of the features didn’t work that well and the app was suffering from poor reviews.
I was asked to take an holistic look at the B App and come up with suggestions of improvements which could be made throughout.
Some of these suggestions haven’t yet been implimented so I can’t display them here or talk about them.
I gathered up user feedback from the app store and did some user testing with a hockey app version of the app. Then, I opened an account to see first hand the problems that users were encountering.
From this research I was able to write a report of the areas I thought could be improved. These were split into small medium and large in terms of effort to build and some were taken forward by the mobile feature teams.
I also made some proposals of new features which, at the time, were not being done by any other high street banks.
I worked with one other UX designer on the initial research phase of this project.
We then split out the features between us.
There was a full stack mobile dev team working on the improvements.
Initial research shows the poor ratings
Example of some of the suggestions for improvements
We made improvements to the on-boarding/account opening journeys
Improvements were made to ordering a paper statement
New feature allowing users to re-order their accounts.
Soft token feature
Clydesdale, like many other banks spent £Millions every year on physical security devices (hard tokens) like card readers for making payments.
They wanted to create a way to do this through the mobile app and I was asked to design the user experience for this feature.
Below are a couple of examples of UI flows which were created for handover to developers and stakeholders.