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Social Shifters – Digital platform

The SEI team brought me in to help design and develop their brand new digital platform. I worked closely with the team in Glasgow and Novia Scotia from the start of the project. We shaped the membership model and scope of the initial stages then I worked iteratively on a host of new features. I collaborated with UI designer Kieron Scott to expedite the branding aspect.

THE Process

I was involved from the start of this project which was great. I did a scoping workshop with the team and with some users to get a feel for what the requirements were going to be. The project was broken into phases to allow the small development and content team to attack the prioritised features first. The platform is constantly evolving and reacting to feedback generated from the user base.

Social shifters

The Social Shifters platform is a resource centre for social entrepreneurs. There is a wealth of knowledge and assistance for people at every stage of the business journey. It had to be easily navigable and be able to showcase new content to the people it’s most relevant to.

The on-boarding journey had to be as simple as possible whilst getting enough user data to make their experience relevant.


“We engaged Michael this year to help us develop our new platform Social Shifters – a revolutionary digital space for social entrepreneurs. Mick was involved in our project scoping from day one. His UX experience and insight added significant value and ultimately helped us to shape a product that’s now making a big splash globally. Now as one of our extended project team, he continues to play a pivotal role in the evolution of our platform.”     

David Haddow – Head of Brand & Digital

Got something in mind?

If you would like to know more about User Experience Design and how it could benefit your customers or have a project in mind, please get in touch.

I'll get back to you as soon as possible for a chat over a coffee, or a beer if it's Friday 🙂

Go on, go on